In the process of searching for new and effective channels, the internet has proven
to be the one that has no limits. If corporations want to create new marketing
channels, the only thing stopping them is the limits of their creativity.
Consider MySpace and Facebook, the online communities of choice today. Why is it
that they are growing at such a rapid rate, and are being acquired by search
engines? It’s mainly because Microsoft and Google both understand the value of the
users they have. The traffic will flow through their search engines and increase the
total number of users of their platform.
But what about companies that want to leverage a corporate internet marketing
strategy? Can they do the same? Well, from statistics, it seems like the social
revolution online is only beginning.
If, for instance, you have a company that is in the B2B services, you could create a
B2B social networking environment to generate value for your member businesses and
get them the connections they need in order to generate solutions to their problems.
If you were in a B2C environment, coming up with the right social networking system
could also enable your corporate marketing division to generate the right statistics
to move in the direction you need. After all, you can gather consumer behavior
through this social networking system.
Another corporate internet marketing strategy would be search engine optimization.
However, as far as we know, SEO is quickly tied in with site popularity and regular
updating and quantity of content on a site. So with a small site, there is hardly
anything you can do to generate on page optimized content. However, a good balance
of content and external links from other websites can help you increase your online
web page rankings.