These days, anyone who is running a business, whether big or small has a website. Internet gives a huge business opportunity and none of us wants to miss all the potential customers that we can tap on through the internet. Although designing a website is a serious business and the success of your website depends on how well you design it. This article will give you some pointers that will help in the process of website designing.
DESIGN SHOULD MEET THE PURPOSE:
Before you begin to design the website, it is important to first identify the purpose of the website. Your website design should be based on the purpose that it is going to serve for the organisation.
If the idea is to build a brand image for the company through the website and get potential clients, then the design should be such that you are able to deliver the information precisely and clearly to the clients while at the same time strengthening the brand image. If the objective is to drive sales then the website should give details about the deals that you offer and your outlet details from where the customers can buy the products. If it is a realty website, then real estate information will have to be loaded along with pictures and videos that will help generate interest in the minds of potential buyers.
CRITICAL WEBSITE DESIGN DECISIONS:
There are some steps, which you must carefully plan, so that you do not have to repeat the web designing process and you will get it right in the first go itself.
These steps are:
- It is critical that in the first go itself you decide whether you want to outsource the designing or want to handle it yourself. However, be aware that designing a website is a difficult process and requires a different set of skills and knowledge.
- Divide all the information that you want to give through your website into different sections that will form different parts of your website. This way, it will be easier to manage all the information and structure it well into a proper layout plan.
- Create a proper navigation system to create a flow through your website. This can be done through tabs and buttons that will help the viewer’s navigate the site.
- Give your website the right kind of look and feel keeping in mind the product and the target audience.
- Create a basic webpage template that can be used to add pages and information to the website. This way, the website can be updated on a regular basis.
- Due to the clutter that is there on the internet these days, it is important to make your website search engine optimised. This will also help drive traffic to your website.
- The content for the website should be focussed, specific and clear. The information should be engrossing enough to keep people glued to the website and lead them to the action that you want from them.
- There needs to be a page to capture contact information.
- Your website must give out full contact details of your company and have a communication tool that can be used by customer to get in touch with you.
A carefully designed and well-planned website will go a long way in making your business a success. So, take your time and take the right decision to make your website a success.