Branding is a complex process and includes much more than just a logo and the colours and fonts that you decide to use on your website and artwork. Any good Brand Strategy Agency such as really helpful marketing will help you develop an effective brand strategy that will take into consideration some of the following areas.
Target Audience – knowing who your target audience is, is one of the fundamentals of a good brand strategy. By knowing who your audience is and being able to clearly define them, you are in a better position to understand why they would choose your products and services and then how you can market to them.
Value Proposition – this is key to knowing why customers would choose your company over any other. The value proposition essentially looks at the pain points that your products and services help solve and puts these into a statement that you can use across all your marketing. Over time you will refine this proposition into a short tagline.
Brand exposure – this is where you look at all the marketing platforms and methods that are available for you and then refine this to see which ones your chosen target audience are on or use so that you can ensure that your marketing efforts are reaching potential customers. This could include social media channels, leaflets and brochures, email marketing and SEO on your website.