Viral marketing is a very powerful marketing tactic that can generate impressive results. But when it goes wrong, it is hard to come back from. When a message goes viral for the wrong reason, it can have a lasting impact on a brand’s reputation.
So what is viral marketing?
Viral marketing describes the act of promoting a business, service or product via social media in a way which encourages consumers to share a post so that it reaches a large audience very quickly. It is known as viral as, like a virus, it travels quickly from person to person and via a variety of mediums to achieve the greatest possible spread.
What platforms are best suited to viral marketing?
Marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant tend to recommend the use of social media platforms such as Facebook, Instagram and YouTube which allow content to be shared very easily to achieve maximum reach.
How to develop a viral marketing campaign
For a marketing campaign to go viral, it must appeal to a wide target audience, providing a benefit or being particularly amusing or impactful. It should create an emotional connection and customers should be encouraged to share it.
Marketing strategy consultants are well placed to help businesses create effective viral marketing campaigns based on their understanding of the needs of the target audience, their motivations for sharing such content and the way in which they typically do so.
A professional marketing organisation will help their clients to create attention-grabbing content, be it written, image-based or animated, so that they will benefit from exceptional reach with a low cost.
In conclusion, viral marketing is a non-invasive yet high-impact form of marketing in which content is created that customers want to share with friends and family, thus growing a brand’s reach very quickly.