With all the attention firmly on digital marketing, you’d be forgiven for thinking that print no longer had a role in modern marketing mixes. But the fact is, print is still wholly relevant for business marketing strategies, and it sits perfectly within a full-channel marketing mix designed to build brand awareness, customer engagement and retention.
So why is print still important – and why does it matter? Well, print marketing is still the most immediate form of marketing that there is. And its most inherent attribute is its physicality. It is far harder to turn away from a piece of print than it is to switch off a computer screen or close a web page.
Usually, marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ recommend getting the brand, visual and messaging spot-on to build the impact of the piece
Versatile marketing
Print is versatile too. You can choose your paper weight, finish, colour and presentation. The format can adjust according to the purpose and you can also use print in surprising places. For example, you can send direct mailers, posters, brochures, business cards, promotional materials and more – all to share your brand and your key messages. When businesses use marketing strategy consultants, they often find that they are advised to invest in quality print to last them for a good year’s worth of planned promotions and campaigns.
Cost-effective marketing
The other beauty of print is that it needn’t be expensive, especially if you are using digital print methods or investing in larger print runs. You’ll find that your budget goes further with print marketing strategy consultants than it might with a digital advertising or marketing campaign.
So if you’re keen to build a strong and highly-performing brand, then it makes sense to invest in your print marketing and see the business benefits. Start with your logo, get your visuals and messaging right, perfect your call to action and invest in quality print that delivers real results. Remember to add a tracking code, too, so that you can see where your print has had the desired result.