Digital marketing campaigns are sophisticated and carefully crafted to maximise user engagement, but which is best for your business? If you are trying to decide between static and HTML 5 ads, you have come to the right place.
What Is a Static Ad?
A static ad is a fixed advert that usually consists of an image and some text, a brand’s logo and a call to action. It takes up little space and is not usually too intrusive when placed into a banner position at the top or side of a webpage.
What Is an HTML 5 Ad?
An HTML 5 ad celebrates its intrusion with moving images, changing text and logos that are designed to catch a user’s attention and keep it. These animated ads clamour for attention and can relay more information than is possible with a static ad.
Which Is Best?
For businesses that value simplicity, a static ad is ideal. It promotes the brand without compromising its values, and its presence can sometimes be reassuring to consumers. They are quick to create and can be updated and changed with minimal effort.
For businesses that want maximum effect from their marketing campaigns, HTML 5 ads are the way forward. Companies such as thebannermen.com/banners/animated-ads/html5 specialise in creating eye-catching and memorable animated banner ads which demand attention and direct consumers very effectively to perform the desired action.
Conclusion
Static ads absolutely have their place – if all static ads were to be replaced by animated ads, consumers would quickly develop brand fatigue. But when launching a new marketing campaign, the targeted use of HTML 5 ads can be a very effective strategy for expanding a brand’s reach and appealing to the entirety of its target audience.