As a sole trader or small business owner wondering whether you should have a website, there is a whole range of website management tools that can help you. Here is a look at five of the most useful options.
One of the best website management tools out there is WordPress, which can be tricky to learn but incorporates several plugins that help with content. This information can be shared with potential and current customers alike.
WordPress is Search Engine Optimisation (SEO) friendly, which makes it easier to have your website rank higher in the search engine results, allowing people to find you more easily.
Following closely on the back of WordPress is Woocommerce, which is a plugin that assists with the commerce side of things and is used by companies such as Happy to Host https://happy2host.com/. If you have a product or service that you would like to offer, this is where Woocommerce comes in.
Woocommerce is also SEO-friendly and is frequently used in WordPress web design in London. It’s flexible in the sense that it will grow with your business and can be altered to accommodate larger businesses.
Most importantly, it is very secure. It uses SSL technology similar to that of banks and financial institutions.
You may be new to social media, or perhaps you cannot see the point of it. If this is the case, you could be missing a trick as many potential customers see advertising on Facebook, Twitter, Instagram and the other social media sites out there. HootSuite is a tool that can distribute your message onto these sites.
Hubspot is also connected with WordPress and allows for client conversion so that visitors to your website can sign up to your newsletter or other means of communication. It is a WordPress plugin that is used in WordPress web design in London.
Hubspot also tracks the actions that users make on your website so you can see which pages are visited the most and least often and adjust accordingly.
Just for good measure, this is one option that is not directly connected to WordPress as a plugin. Everypost allows you to build information from various websites across the internet to schedule posts. It works alongside Pinterest, Google+, Twitter, Facebook, and Tumblr.