A blog is a fantastic tool for engaging with and speaking to your existing and potential customers and a great way of letting them know what is happening in the industry and in your business.
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Not only that, blogs are a great way to get people to visit your website more
regularly and also boost your chances of a sale. In fact, on average, companies
who regularly blog enjoy a massive 67% more leads each month
compared to those who don’t.
So, how do you go about launching and
building a successful blog for your business?
Well, the first step is to create a strategy for your blog, in terms of what
you want to achieve and how your blog will help you do that. Your initial goals
should be SMART – so for example, to write a blog post every three days for the
first month with the aim of getting 500 views per post and 1% of these views
resulting in a sale.
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Outlined below are some key tips for success, gathered from various experts in
the field.
1. Create an editorial calendar
Build a calendar based on how active you want to be. If you can’t do four
articles a week, maybe do four on consecutive days once a month instead. Try
and be consistent so your audience knows what to expect and when.
2. Hashtags
Before starting your blog, pick out a few new hashtags and see how popular they
are. As well as this, check the top trending hashtags and see if you could
incorporate any into your blog.
From Aberdeen to Cheltenham PR professionals are in abundance and can help your
business boost its reputation, build a vibrant and strong brand identity, and
connect with your customers. To see some examples of how professional PR
companies can make a massive difference to your business, why not take a look
at the website of an industry-leader such as https://www.targetgroup.co.uk/ today?
3. Let consumers guide you
Try and focus your blogs on frequent/key questions that consumers have. This
will boost your ranking and help build trust.
4. Share amongst your colleagues/peers
Try and instigate a company-wide policy where everyone reads and then
shares any new blog entry together with the relevant trending hashtags.