A blog is a fantastic tool for engaging with and speaking to your existing and potential customers and a great way of letting them know what is happening in the industry and in your business.

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Not only that, blogs are a great way to get people to visit your website more regularly and also boost your chances of a sale. In fact, on average, companies who regularly blog enjoy a massive 67% more leads each month compared to those who don’t.

So, how do you go about launching and building a successful blog for your business?

Well, the first step is to create a strategy for your blog, in terms of what you want to achieve and how your blog will help you do that. Your initial goals should be SMART – so for example, to write a blog post every three days for the first month with the aim of getting 500 views per post and 1% of these views resulting in a sale.

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Outlined below are some key tips for success, gathered from various experts in the field.

1. Create an editorial calendar

Build a calendar based on how active you want to be. If you can’t do four articles a week, maybe do four on consecutive days once a month instead. Try and be consistent so your audience knows what to expect and when.

2. Hashtags

Before starting your blog, pick out a few new hashtags and see how popular they are. As well as this, check the top trending hashtags and see if you could incorporate any into your blog.

From Aberdeen to Cheltenham PR professionals are in abundance and can help your business boost its reputation, build a vibrant and strong brand identity, and connect with your customers. To see some examples of how professional PR companies can make a massive difference to your business, why not take a look at the website of an industry-leader such as https://www.targetgroup.co.uk/ today?

3. Let consumers guide you

Try and focus your blogs on frequent/key questions that consumers have. This will boost your ranking and help build trust.

4. Share amongst your colleagues/peers

Try and instigate a company-wide policy where everyone reads and then shares any new blog entry together with the relevant trending hashtags.