A good call to action or CTA button is essential for converting those browsing your website into sales, bookings, and sign-ups. Consider some tips to make your CTAs as effective as possible.
Stand out
Make your CTAs clearly visible, allowing them to stand out from the rest of your page. Think about the colours and size to make them contrast with the other details of the page. For example, if you have a Shopify site, consider what colours to use during your Shopify web design. You could even animate them to make them really eye-catching.
Use simple language
Your CTA is no time to confuse customers with complicated industry-specific language. Keep your CTAs short and simple, with the action clearly described.
When designing your page, think about the action you want people to take. For example, a site promoting an event or a service could have a CTA which says ‘Book now’, while Shopify web design for a page selling physical products would want a CTA such as ‘Buy now’ or ‘Add to basket’. By using words like ‘now’ or ‘today’, you create a sense of urgency for your CTA that can help spur people on.
Clear consequences
Make sure that it is obvious what your CTA will lead to. For example, it may add something to a basket, start a subscription, sign someone up for a newsletter, or take them to a booking page. Make this clear with the CTA button and be honest, so clicking the CTA button does take people where they expect to be.