Failing to deliver a seamless and considered browsing experience can drive your visitors away, so let’s look at some of the most common website design flaws to avoid.
Confusing or cluttered layouts
When too many elements are competing for attention on a web page, the experience can very quickly become overwhelming and confusing. To avoid driving up your bounce rate, it is important to ensure every element on a web page has earned its place and provides visitors with the information they are looking for.
Working with a team delivering expert website design Surrey, such as Akiko Design, can help you build a cohesive and easy-to-navigate online presence.
Slow page loading times
At a time when the modern world is so fast-paced, we expect to be able to find the information we are searching for quickly and efficiently. When websites load too slowly, people are much more likely to turn to one of your competitors if they can provide a more efficient experience.
There are a number of things that can reduce your page loading times, including optimising imagery and minimising the use of unnecessary scripts. To help you identify areas that could be improved, Google’s PageSpeed Insights tool can be very useful.
No mobile optimisation
It is best practice to leverage responsive web design, as this will ensure your website adjusts to the screen size of the device your visitors are using to access your content. This will help you avoid poor navigation experiences and ensure your content is readable and legible.
No accessibility provisions
If you want to ensure your website provides value to the widest possible audience, you need to design with accessibility in mind. There are numerous ways you can make your website more accessible, including equipping all imagery with alt text and enabling keyboard navigation.
Failure to include calls-to-action
CTAs provide visitors with clarity regarding how best to continue with their journey around your website. Well-positioned CTAs can encourage everything from email signups to product purchases and even contacting your team directly.