If you operate a product based business you will probably have to spend a lot of time thinking about the packing and shipping of your goods. You may even be working with a Contract Packing Services company like https://www.wyepak.co.uk/contract-packing to have your products packed and shipped for you. It is important that you consider how the packaging of your products will affect consumer behaviour.
Having packaging that is attractive and unique can help to build up the image of your brand in your consumers minds. It helps to make a lasting memory but it is important that the look and feel of your packaging is attractive to your ideal customer. Regardless of the style and colour of the packaging if you pick high quality packing items this will help to make a positive impact on your buyers. This then has an equally positive impact on your sales and profits.
It is thought that over 61% of consumers will re-purchase an item that would be classed as a luxury item if the product is given to them in packaging that is luxurious and seen as an enhancement to the shopping experience. This is especially true of items that are of a higher cost. Premium style packaging can help to justify the high cost of the item in the consumer’s mind and can help increase the number of repeat purchases and recommendations for the item.