Writing a blog for your business is sometimes seen as a vanity project or for those who simply want to show their writing abilities. However, writing a business blog has many benefits for companies of all types and sizes and it may be a marketing activity that a Brand Design Agency such as Really Helpful Marketing will suggest as a part of your overall branding and marketing tools.
One way a blog can help your business is through your search visibility. Ensuring that your site ranks well on search engines such as Google you need to ensure that you are preparing your website content for search engine optimization. This includes your business blog. The more interesting, exciting and well written your blog posts are the more visitors will engage with them and this will in turn help to boost your websites search engine rank.
A blog also helps to provide interesting facts and posts for your social media channels. You can share your entire blog via a web link on social media as well as taking snippets from your articles and using the information to create interesting posts, videos and infographics.
blogs can also help to provide important information about your business to visitors of your website . It helps to give potential customers and clients an insight into the personality of your business and brand. This is important to help build trust and interest into your products and services.