If we asked you to think about the last time you visited a website and struggled to find the brand’s contact details or enough information about a product they specialise in, you can probably recall the feelings of frustration you felt as you clicked through endless pages in the hopes of finding what you were looking for. This is what is referred to as a poor user experience, or UX, and it can very quickly drive potential customers and clients away.
So, if you want to improve your website’s UX, here are four things to consider.
Understand your site’s information architecture
Information architecture allows you to visualise the ways in which your on-site content is organised, enabling you to determine whether your content is providing visitors with the answers they’re searching for.
When you’ve mapped out your site, think about whether a first-time visitor to your site will experience a seamless and straightforward user journey. If the answer is no, it’s time to remove, refresh or replace some of your content.
Improve the accessibility of your site
Taking steps to make your website fully accessible will allow the widest possible audience to engage with your online content, providing you with additional opportunities to increase your customer base.
There are a number of different steps you can take here, including ensuring that your online content is compatible with screen readers and other assistive technologies. Working with a team offering web design Exeter, such as https://exeter.nettl.com/web-design/, could help you with this.
Check your site’s Core Web Vitals
Reviewing your website’s Core Web Vitals report will enable you to clearly identify and address a variety of metrics that may be impacting your overall UX. These metrics include page loading times and visual stability.
Write for your audience
Providing your website visitors with access to clear and concise information is key, so keep your paragraphs short and utilise imagery and subheadings to maximise engagement and hold interest. Online audiences want access to information quickly, and demonstrating you understand this will support you in the delivery of positive user experiences.