Making your website images work for you and your business is about much more than embedding and walking away. Today’s web users are savvy creatures who are not interested in filler images that have no direct relevance to your page content. Your audience wants to engage with your business. Optimising the images on your website cleaves a path through the confusion to arrive at a web page with a clear message, engaging image and high conversion rate.

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Optimise = efficiency

When we hear the word ‘optimise’, we think of SEO rankings and complex algorithms; however, optimising your images has straightforward benefits, such as reducing the amount of memory required to load your webpage. Images hold the largest bytes – units of memory – to download and take up a significant amount of visual and memory space. Optimising your images reduces the number of bytes and improves your website’s performance; the fewer bytes to download, the faster your page loads.

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Art and science

Image optimisation is considered an art and a science, and both have many paths to choose from to reach ideal image compression (art) and algorithm nirvana (science). Establishing the best settings for your image requires analysis of pixel dimensions, format capability, encoded data content and image quality.

Engaging a web designer to helm the creative and technical process is a worthwhile investment that could transform your business. You can focus on creating great content while your expert web designer creates the secure framework to showcase your business.

Trust the experts

A web designer understands the power an image has to drive up your site engagement, conversion rate and sales. It is a good idea to talk to a local web designer, such as Cardiff web designer, to discover how they can help you to create a website you are proud of.

The internet is saturated with helpful tutorials and articles teaching us how to optimise our images. While these articles are indeed helpful, they also show how image optimisation is a technical process.

Unless you are particularly interested in why we save images as a .jpeg or .gif files, or enjoy combing the results of eye-tracking studies for the latest discoveries and trends, your images and your website are better off in the hands of an expert.